TREC Brokers at Christie's Conference ... New Faces at the Bean
Oct 21, 2004 | 467 views | 0 0 comments | 6 6 recommendations | email to a friend | print
TREC Brings

Back New Ideas

Company representatives from the Telluride Real Estate Corporation met recently with other real estate professionals from around the world at the Christie's Great Estates Annual Conference in Miami, Fla. TREC is an exclusive affiliate of Christie's Great Estates, the largest international network of real estate brokers dedicated to the marketing and sale of distinctive properties.

New initiatives for business expansion and greater market exposure for luxury properties were introduced during the conference. Training, sales support and expanded worldwide marketing programs were among the topics presented to more than 150 top management executives from leading real estate firms around the world.

"Expanding our global marketing enables our brokers to serve their clients more effectively and achieve greater success in an increasingly competitive environment," said Kay Coughlin, president and CEO of Christie's Great Estates. "Christie's is a brand leader in the affluent market and is well equipped to provide extraordinary service to buyers and sellers of luxury real estate."

"The conference provides a great opportunity to keep abreast of changes in the business, problem-solve and network with industry leaders," said TREC's T.D. Smith. "With the fresh knowledge and tools we gain from sharing information with our Christie's Great Estates colleagues at this conference, we are better able to bring the highest level of service to the Telluride region."

The Christie's Great Estates network is comprised of 128 firms with 650 office locations in 19 countries, and approximately 15,000 agents. The network has a combined sales volume of more than $75 billion. As specialists in the marketing of luxury real estate, TREC showcases its firm's listings in Christie's Great Estates, a magazine published four times a year. Custom-designed property brochures are displayed worldwide in Christie's offices and salesrooms, and in affiliate real estate offices. In addition, properties may be highlighted in Christie's magazine and on the Christie's Great Estates website, www.christiesgreatestates.com.

For additional information, please contact Cynthia Sommers at TREC, at 970/728-3111.

New Owners at Steaming Bean

What better education can there be than running your own business? That was Cherrie Kell's motivation when she bought the Steaming Bean with her three sons, Matt, Chris and Bryan. "I thought it would be a fun experience," said Kell, but more than that, a learning one.

Kell had worked with her husband Kevin, owner of Co West Insurance, for the past five years. "I was looking to do something different," said Kell. "We had lived in the area for 13 years, but I didn't feel like I knew the community or town well enough." Kell, a Placerville resident, wanted to get out more than working in insurance allowed.

When the Steaming Bean came up for sale, some of Kell's friends mentioned it to her as a business opportunity. "I woke up one morning and told Kevin I was going to buy it," she said, which she did in partnership with her sons on June 1 of this year. "It has introduced me to a whole new group of people," Kell said of owning the main street enterprise.

While maintaining the high level of service Steaming Bean customers have come to enjoy, her foremost goal was to provide a business education opportunity for her children. Matt, the oldest, opted to defer college for a year to help run the business. "Matt works a full schedule," said Kell, noting there is no better way to learn how a business operates than to operate a business.

Chris, a high school senior, and Bryan, a seventh grader, worked through the summer and now help on weekends and after school. "It's been a fun experience for all of us," said Kell, "but a lot of work, too."

Kell has not made many changes to the Bean since purchasing the business from Michael Lodato, owner of Backstreet Bagel in Montrose, who still provides the bagels and pastries to the coffeeshop. And Kell still buys her coffee beans from Mick Hill, founder and owner of the Steaming Bean Coffee, Co. and the Steaming Bean coffeehouse in Durango.

One new feature for the ski season is "Dessert Night."

"On Fridays, Saturdays and Sundays during ski season the Steaming Bean will offer desserts from 5-9 p.m.," said Kell. "We're still in the planning stages of dessert night, but hope to offer a variety of desserts from local bakers."

The preliminary menu includes cheesecakes, carrot cakes, various pies and cakes, and tiramisu.

The Bean is open from 7 a.m. to 9 p.m., seven days a week. It makes for a hectic schedule, but with three young partners to help, Kell is sure the Bean will continue to perform above customer expectations.
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