"We ended up having a great finishing month," said Telski Communications Director Mary Helyn Kirwan. "March was great."
A skier visit represents one person skiing or snowboarding at the ski area for all or part of one day. Telski officials attribute the volume of skier days to a strong showing from the regional market and destination visitors, increased group sales and an increase in air travelers to the region.
"We are proud to have sustained substantial skier visits and look forward to another successful season this coming winter," said Ken Stone, senior vice president of sales and marketing at Telski. "The employees of the ski resort along with this community work very hard to provide a great winter destination for our visitors."
Telluride experienced a healthy showing from its regional markets in the four corner states due to Telluride experiencing some of the best snow conditions to be found last winter in the Southwest and by offering affordable packages. Telski's group sales hosted numerous large groups this past season and saw an overall increase of 5.5 percent from the 2004-2005 season in skier visits.
"We had more groups and bigger groups visit," said Kirwan.
Telluride's air access played a major role in boosting skier numbers for destination guests. Continental Airlines' new service from Los Angeles made Telluride more accessible from the west coast, and Telluride and Montrose saw an 8 percent increase in total seats occupied in the 2005-2006 season. Telluride has increased air access by 19 percent for 2006-2007, from a total of seven to nine non-stop cities (with worldwide connections) on five major carriers, including new Delta service from Salt Lake City and Atlanta; American from Chicago and Dallas; Continental from Newark and Houston; United from Denver and Los Angeles; Great Lakes from Denver; and America West from Phoenix.