The fast-growing Telluride Alpine Lodging, Telluride’s largest vacation rental company, is moving to main street (into the Silver Pick Building at 324 West Colorado Ave., occupied until recently by Peaks-Sotheby’s) August 1. Owners Larry Mallard and Frank Ruggeri, with 30 years experience in the lodging business between them, expect to handle as many as 18,000 visitors to the Telluride region in the coming year.
“We’ve outgrown our Mountainside Inn offices,” said Mallard, of the main reason for the move.
“The timing was right,” he added, “for us to realize some efficiencies and some opportunities this economy gave us that had never been there before.”
In another new development, the firm will offer “luxury-level maintenance services,” said Ruggeri, director of sales and marketing, for property owners whose homes are not in the firm’s rental pool, through a partnership with Sea-to-Ski Properties, out of Park City.
“It’s basically a caretaker company,” explained Mallard, president of Telluride-Alpine Lodging, with experience in handling properties for “non-rental clientele, who don’t want to rent but do want the property cared for when they’re gone.”
“The key word is relevance,” chimed in Ruggeri, determining “what is relevant to the customer,” and then offering it.
Summer bookings “are pacing 20 percent behind previous years,” said Mallard, going on to point out that “2007 and 2008 were banner years, anyway,” when looking at overall trends. And winter bookings too, they report, are “pacing better than anticipated,” in a down market.
Potential visitors are waiting, Ruggeri added, to book until the last minute, when the snap up the best rate they can find online. “As farm as I’m concerned,” he said, “the market is conditioned so that you can get a deal just about anywhere right now.”
Telluride Alpine Lodging reflects several years’ worth of mergers, first between Telluride Mountain Lodging and Alpine Lodging and Real Estate, and then, in April of this year, “an asset purchase of ResortQuest Telluride,” Mallard said, emphasizing that “only the Telluride portion” of ResortQuest was acquired.
Azadi Rugs Offers Lifetime Rug-Maintenance
Over at Azadi Rugs on main street, on the north side, between Pine and Fir, store manager Mark Goldberg has a new perk for everyone.
“It’s a lifetime wash program,” said Goldberg, explaining that rug gallery experts who tell clients to wash their rugs “every three to five years” have now put their money where their mouth is, and is offering a lifetime rug-washing maintenance program for a onetime fee.
The gallery will pick up the rugs, and ship them to their Scottsdale offices to be hand-washed (and repaired, if necessary), and shipped back to Telluride “within a three-week period.” Customers who sign on for the program can have their rugs cleaned as often as they like.
“That’s a pretty great deal,” said Goldberg. And yes, he added, the lifetime maintenance program extends to Azadi’s rug-covered “baluchs,” or ottomans, as well.
At Alpine Bank, Wed., July 29, Is ‘Community-Shred Day’
Telluride’s Alpine Bank, at 120 So. Pine St., is holding its first-ever Community Shred Day on Wednesday, July 29, from 11 a.m.-1 p.m.
Officials from the Colorado Document Security will be on hand to shred anything, from old tax documents to bank statements, credit card solicitations, medical records, and any other personal documents with an industry-grade shredder tough enough to plow through staples and even paperclips.
According to Alpine Bank Vice President Todd Baize, this “will provide a great opportunity for everyone to do three great things at once. You can protect the environment, protect your privacy, and add room to your home by getting rid of all those documents."
For further information about the Free Shred Event contact Carolee at 970/596-9325. Alpine Bank is a $2.8 billion asset organization chartered in 1973 with headquarters in Glenwood Springs. Alpine Bank is locally owned and operated by 575 employees. With 37 western and southwestern Colorado banking offices, Alpine Bank serves over 130,000 customers providing retail, business, trust, asset management, mortgage, and electronic banking services.
(Alpine Bank is a member of the FDIC and an Equal Housing Lender.)
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