MONTROSE – On Tuesday, Montrose County announced the implementation of a new county logo designed by Montrose-based creative firm Treefeather Creative. The new logo is a traditional seal featuring several aspects of the county that demonstrate heritage, culture and lifestyle.
The mountains in the logo’s background highlight the stunning vistas and recreational opportunities that many enjoy, while the winding river signifies the importance of water within the county. The corn is indicative of an agricultural heritage and gives a nod to the famous Olathe sweet corn harvested in the county and the mining pick represents the mining heritage of the county in particular that of the West End.
Also, the stars on the side of the seal are the sheriff’s stars that symbolize public safety and government.
“The new logo showcases the beauty of the county as well as celebrates our roots,” stated County Manager Rick Eckert in a press release on Tuesday.
The new logo will be phased in to county signage, forms and vehicles as new items are acquired or needed – implementation was designed to maintain priority four of the citizen-driven strategic plan of an effective and responsive government. Minimal up-front tax dollars will be spent on this initiative, rather the county will utilize the new logo when replacing business products as budgeted.
“As the county matures and changes, I think the new logo is a reflection of that change,” said Commissioner Gary Ellis.