MONTROSE COUNTY – As the Montrose County works to rebrand itself to better represent its constituents and organizational culture, the Montrose County Commissioners is seeking the public’s input on what the county’s future logo should look like.
The initiative to rebrand Montrose County has been ongoing for more than three years, and several alternative Montrose County logo options have been designed, with three chosen by the logo committee as the finalists. It’s now up to Montrose County citizens to choose their favorite from those three finalists.
“With the current design, I have heard more people call it a squished worm more than anything else,” Commissioner David White said on Monday. “It’s time for a change. If we can do this in a cost effective fashion that reflects the entire county, it will be a positive.
On Friday, July 6, the logo committee released the three new logo options to the public, with a first public meeting having taken place in Montrose on Tuesday, and a second meeting set for Thursday, July 11, in the Naturita Community Library at 11 a.m. The purpose of the meetings is to give the public an opportunity to understand the reason for rebranding and see the three logo finalists.
Logo option number one is a traditional seal featuring several aspects of county that demonstrate heritage, culture and lifestyle, according to a Montrose County press release. The mountains in the background highlight the stunning vistas and recreational opportunities that many citizens enjoy, while the winding river signifies the importance of water within the county. The corn is indicative of agriculture and gives a nod to the famous Olathe sweet corn harvested in the county, and the mining pick represents the heritage of the county, in particular that of the west end. Also, the stars on the side are the sheriff’s stars that represent public safety and government.
Option number two is a simple redesign or re-branding of the county’s current logo, with an updated color and font.
Option number three is a modern take on the interconnecting elements of the county: forests, government, agriculture and mountains. The circle motif represents a unity and oneness of the various facets of Montrose County. Variations of this logo will need to be created in order to properly display on vehicles, embroidery and other applications.
“We’ve been putting them out there this week and we’ve been getting input from people already,” White said. “One thing that needs to be stressed is that people are concerned that this will be an expensive proposition – it is not. The new logo is designed to be phased in and it is actually going to save the county money.”
By creating a new logo, the county will be moving away from pre-printed letterhead documents. The new logo will be incorporated in the county’s software and will be printed when the document in printed in house.
“All we have is the design cost,” White said. “So far we have spent maybe $600 on design.”
Anyone unable to attend the public hearings can email their logo vote to firstname.lastname@example.org or can call 970/252-4505 to vote as well. Residents have until July 17 to submit their vote.