TELLURIDE – A video created by Telluride’s Suzan Beraza and Jeb Berrier has been selected for consideration as a Budweiser ad. Their creation won first place among several videos submitted for a Budweiser Designated Driver for the Environment spot.
Director/editor Beraza and actor/comedian Berrier found out about the opportunity through video creator website Poptent, created by former Telluride resident Mark Schoneveld. A sister site of XLNTads, Poptent provides access to video “assignments” from major companies looking to produce commercials.
Set up as a contest, three winning videos are selected from each assignment. First place receives $1,000 and two runners up receive $500 each.
Beraza and Berrier responded to an assignment for a video about designating a driver and protecting the environment. “Keep it upbeat and positive. Make it funny or even heartwarming. But, please, no scare tactic car crashes,” reads the Poptent assignment description. To bring the environment into the message, Poptent suggests: “There’s also another important benefit. Using a Designated Driver helps protect the environment by reducing miles driven, saving gas and reducing emissions.”
Beraza and Berrier’s first-place video features a plain-clothed Berrier and several familiar Telluride actors dressed up in clown garb. The partying clowns empty out of a car for a night on the town as a sober Berrier explains the benefits of designating a driver and carpooling. As the clowns carry on around him, Berrier’s final message is, “Keep a clown off the road.”
The original concept for the video was Beraza’s, according to Berrier. “I wrote the script and figured out how to fit it into 30 seconds. Suzan shot it and edited it. We both directed it,” he explained. Why the clowns? “You don’t want to depict people as drunk or sloppy,” said Berrier. “Depicting them as clowns – it made them different. They could be wacky but not drunk. And the one guy who isn’t drunk is the designated driver.”
Beraza and Berrier were informed this week that their video was selected for first place. Now the video will be evaluated by Budweiser for possible purchase for commercial use. If their video is selected, they will receive another cash prize.
To view the video, go to /www.xlntads.com/blog/2009/02/03/budweiser-designated-driver-winners/.