Life Cycles to Host SRAM “Ride Experience”
by Martinique Davis
Aug 25, 2011 | 626 views | 0 0 comments | 5 5 recommendations | email to a friend | print
TELLURIDE – Area mountain bikers will have the chance to check out the industry’s cutting edge this weekend when SRAM, makers of the revolutionary 2X10 MTB Drivetrain, sets up a demo site at Elks Park.

Local bike shop Life Cycles will host the event, during which cyclists will have the opportunity to evaluate a SRAM 2x10-equipped mountain bike and discuss the technology.

The new SRAM system gives riders a full range of gears with a faster, more confident ability to shift under load. Life Cycles’ J. Michael Brown explains that the “2x10 drivetrain” is just the technical term for two chain rings in the front and ten chain rings in the back, which still gives riders the full range of usable gears but cuts down on the excess amount of gears traditional mountain bike systems utilize.

“It makes the bike lighter, and you’re always in the right gear so you don’t lose the ability to climb,” Brown says.

SRAM will set up in Elks Park on Sunday, Aug. 28, with 40-some SRAM 2x10 equipped bikes for riders to take a look at and ride. Riders are asked to bring their own pedals and shoes, hydration, and helmet. SRAM also requires those wanting to take a bike for a ride to bring a bank card and matching ID.

The event will take place from 10 a.m. to 2 p.m. For more information contact Life Cycles at 728-3668.
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