The airport recently signed with CCA to set up its digital-based advertising program at Montrose, joining more than 260 airports using the system worldwide, including Aspen, Gunnison and Denver.
“Everything that’s currently at the airport, all the signage, is going to be removed and replaced,” said CCA spokeswoman Jennifer Vinciguerra.
New digital advertising will be available on two 65-inch monitors, basically big TV screens, that will run 24 hours a day to deliver the advertiser’s message as air travelers pass through.
Businesses will be able to create their own 10 or 20-second video spots for the monitors, which they can upload and update from their own computers, Vinciguerra said, overcoming the limits of static printed signs.
Two sales representatives have been calling on area businesses for the last two weeks, she said, setting up appointments with CCA at the airport from Monday, Jan. 24 through Friday, Jan. 28. Anyone who wants to be contacted about the new ad campaign can call Vinciguerra at 1-800-648-8437 or email her at firstname.lastname@example.org.
Ad are available through CCA at various prices, from a simple brochure on up, and can be tailored to the needs of each, she said.
Another new aspect of CCA advertising will be “tension fabric displays,” where the advertisers’ messages is printed on transparent nylon and placed in an aluminum frame, Vinciguerra said.
“It really stands out,” she said. “It’s also more energy efficient because it uses existing light, and it’s very noticeable.”
Vinciguerra said CCA is also putting in a more modern brochure rack, and an energy efficient phone board that can list hotels, transportation and more local options for travelers.
The ski resort in Telluride is a big market, she said, and CCA will create a new custom-built rack for local ski magazines and other publications.
The CCA treatment will give the airport a totally new look, and allow travelers’ access to FlySmart, a new application for iPhones that also works on androids.
“They can download it for free and advertisers can buy into this,” she said. “When they’re coming into town they can look at different advertisers and get directed to their websites, like restaurants, hotels, real estate, anything.”
Advertisers can put up to two pictures with each FlySmart app access, she said, and the new application is only available in 20 airports, including Denver.
The new CCA system will be installed at the airport in phases, Vinciguerra said, starting with the two monitors and tension fabric signs that will be up by May 1. The new brochure rack, phone board and other signage should be installed by June 15, to coincide with the completion of the terminal expansion, which pushed the south wall out by 50 feet.
Vinciguerra said the new system will give the airport’s interior more modern appeal.
“It will be more technology driven and will look newer and cleaner and more state-of-the-art,” she said, and will be a way to showcase the entire business community, “from mom and pop all the way to big corporations.”
The Montrose Association of Commerce and Tourism is also working closely with CCA, Vinciguerra said, providing information and other resources to help showcase the Montrose area.
About 30 businesses have signed up so far to learn more about CCA, Vinciguerra said.
“We’ve gotten a great response and a lot of feedback,” she said. “People are very positive, especially because it’s digital.”