TELLURIDE – In its first online giving campaign, TellurideGives, the Telluride Foundation helped regional nonprofits raise $19,000 in eight days. Designed for local nonprofits to tell their personal stories through a web portal and connect to potential donors through social media, the Nov. 4-11 campaign saw 178 individual donors contribute to 29 projects from participating nonprofits.
“Our community has great stories to tell of helping and impacting people’s lives,” said Paul Major, president of the Telluride Foundation. “We thought this was a fun and innovative way to allow organizations to present these stories directly to donors. The way we communicate is changing rapidly with the advent of social media and the Internet in general. However, what moves us, what motivates people to donate, are still the personal stories and we designed a program with these two considerations. We are so pleased with the incredible support shown through TellurideGives, especially in these challenging economic times when the need has increased and traditional giving sources have decreased.”
TellurideGives donors visited telluridegives.razoo.com and selected which projects to fund and what amount to give; donors were able to give to many or a single cause. The full donation amount went to the cause selected, minus a 2.9 percent credit card processing fee. The causes that reached their funding goals were then entered into a drawing to receive a cash match prize equal to 1 percent of the sales from the new Telluride Patagonia store for the week of November 4-11. The Patagonia cash winner will be presented with their check at the store on Noel Night, December 7, at 3:30 p.m. In addition, all participating nonprofits were entered into a drawing in which two will win $50 gift certificates to Patagonia Telluride.
"Through the Foundation's TellurideGives initiative, we raised $675 to purchase jackets for our Special Olympics team, Team San Juan,” said Matthew Beaudin, development and events associate for the Telluride Adaptive Sports Program. “The [TellurideGives] platform worked well in that we were able to reach donors we don't normally reach."
“TellurideGives made it possible for the SMRC to raise funds for the special needs of a domestic violence survivor and for our Prevention Education Program,” said San Miguel Resource Center Co-Director Melanie Montoya. “We are grateful to be able to address the immediate needs of a survivor, while also receiving support to continue educating our communities' youth about violence prevention.
One to One Executive Director Vivian Russell said, “Thanks to the Telluride Foundation for organizing TellurideGives. It was inspiring to read about and see pictures of the projects and programs of regional non-profits. All of us at One to One would like to send a tremendous thank you to the donors who supported our project of providing mentoring and wrap-around support to a local youth for a year. Because of your generosity, we reached our goal and will be able to provide mentoring, services, and support to a youth on our waiting list. We will continue to use the Razoo platform in the future. It’s a great way to get the word out and share projects in need of support. ”
According to the Telluride Foundation, innovative giving campaigns such as match days, text–to-give or giving weeks that leverage social media, including blogs, texting, Facebook, and Twitter, have become more popular across the country as community’s struggle to meet increased needs and look to engage donors in more meaningful ways. Nationally, giving has been down two years in a row since the start of the economic downturn. In addition, donors want more transparent information about organizations and their activities and they want more choices in their giving. Match or giving campaigns are one way that the nonprofit community has addressed this changing landscape.
“Telluride Sports and Patagonia Telluride are proud to be a part of the TellurideGives campaign,” said Ryan Dohnal, sales and marketing manager at Telluride Sports, which is in partnership with Patagonia Telluride. “In keeping with Patagonia’s core ideals, we will be donating one percent of profits each month throughout the winter of 2011-2012 to a variety of local causes and programs selected through the TellurideGives campaign.”
The Telluride Foundation exists to create a stronger Telluride community through the promotion and support of philanthropy. It is a non-profit, apolitical community foundation that provides year-round support for local organizations involved in arts, education, athletics, charitable causes, land conservation and other community-based efforts through technical assistance, education, grant making and its own initiatives. The Telluride Foundation is the largest funder on the Western Slope of Colorado. As a grant maker, the Foundation awards grants to qualified applicants that serve the people living and working in the Telluride area for the purpose of enhancing the quality of life within the region. For more information on the Telluride Foundation, visit www.telluridefoundation.org.