Coffee Chain Opens in M.V. Core
MOUNTAIN VILLAGE – The Mountain Village Core is in the midst of a makeover, as the Hotel Madeline, one of its centerpiece properties, undertakes a new phase of development.
In a Jan. 17 press statement, Hotel Madeline announced new enhancements to the property, including new outdoor fire pits, improved outdoor seating at Smak Bar and a new entrance at Rev Restaurant, as well as new retail outlets – including a branch of Telluride Truffles, and the area’s first Starbucks coffee shop.
“This is part of a series of improvements designed to make the Hotel Madeline and Mountain Village more of a year-round destination, and improve the experience of guests and locals alike,” said Jim Mikula, managing director of Hotel Madeline Telluride and Inn at Lost Creek.
The most evident dimension of the development push comes in the form of four new retail outlets, all to be located on the ground level of the multi-story hotel complex located in the heart of the Mountain Village core.
The breezeway near Smak Bar Rev Restaurant, and the Mountain Village ice rink will soon be home to a new Telluride Truffles location; a new, yet-to-be-named gourmet food-and-wine shop, and the first Starbucks in San Miguel County. Palladin, an upscale boutique for U.S.-made furniture and decorating accessories, has already opened its sister location in that area of the Core.
According to Mikula, the retail expansion evolved out of a series of market analyses and reports compiled since the Hotel Madeline’s most recent owner, Ektornet, purchased the hotel in the summer of 2011. The 2010 Mountain Village Comprehensive Plan also found that the expansion of retail outlets in the Core was essential to promoting economic growth in Mountain Village.
“Looking at those analyses, they all showed the Core needed more vibrancy and higher occupancy, and they specifically identified improvement of access to different types of food-and-beverage outlets,” he said, explaining that the hotel used those studies as guides to creating the plan to fill in the currently empty retail locations.
The inclusion of a Starbucks in the retail expansion plan came as a direct result of Ektornet’s “benchmarking” process, Mikula continued. “It all boiled down to attracting more visitors and business to the Core, and Starbucks consistently came up as a retail brand that could do that,” he said, adding that the inclusion of local businesses, like Palladin and Telluride Truffles, was also important.
The Starbucks franchise will be operated by the Hotel Madeline.
Paul Slezak, owner of the Telluride Coffee Company, also located in the Mountain Village Core, said he isn’t concerned that the new Starbucks location will dilute business for the coffee shop he owns, with his wife, Mary Ann.
“I think it’s going to be good for us, because we’ll stand apart as one of the only shops that doesn’t do Starbucks up here,” he said, pointing to the store’s Colorado-roasted coffee, as well as its diversity as a breakfast and lunch café, as the business’ strong points.
“We sell the best Colorado-roasted coffee in the valley as it is, so we’re not too worried about Starbucks,” Slezak said.
Mikula agreed that the retail expansion, slated for completion by this summer, will benefit Mountain Village as a whole.
“We have a responsibility to support the destination, and we want to help grow our local economy. So we’re doing everything we can to increase the proverbial pie,” he said.