MONTROSE – Main in Motion, the weekly summertime celebration when Main Street shuts down on Thursday afternoons for food, fun and live music, had a windfall recently, and can now go ahead with plans for an even bigger event this year.
The windfall comes in the form of a grant from the Downtown Development Authority, which agreed to pay a fee of $6,000 for the city to shut down Main Street from Junction to Townsend avenues, a six-block stretch. That’s a tenfold jump from the $600 the city charged last year, the first time Main Street was closed, for closing the three blocks between Townsend and Park avenues.
The nonprofit, which lost city funding last year,was turned down again last week by the Montrose City Council, said Main in Motion Director Kendra Morrow. The group also requested funding from the Montrose Association of Commerce and Tourism, but has not yet received a reply, she said.
Morrow said the city council explained it was losing money on closing the street, and that the $6,000 pencils out to $500 a week for an extra $750 worth of staff and services, but that it would absorbing some of that cost.
But most of the work for Main in Motion is done by volunteers, Morrow said, which were in short supply last year, so that a handful of boardmembers ended up doing all the work, including cleanup.
This year the board has been expanded, she said, but more volunteers, sponsors and vendors are needed.
Volunteers do all sorts of things, from patrolling the festivities and answering questions to setting up tents to the inevitable cleanup, when the party’s over, Morrow said. Anyone who wants to lend a hand should call Tammy Hernandez at 901-6817.
Vendors are just now being lined up, Morrow said, but more than ever are expected since more of the street will be closed. Potential vendors can contact Krista Montalvo at 708-9029 or email@example.com.
More sponsors are also being sought, with longtime sponsors Flower Motor Co. and Delta Montrose Electric Association already on board. Companies interested in being a sponsor should contact Morrow at 249-2886 or at firstname.lastname@example.org. Sponsors need to get their logos in by May 15 to be included in promotional materials, she added.
This is Main in Motion’s eleventh year, Morrow said, and the event from 6-8:30 p.m. on Thursdays has become a mainstay of the summer social scene. For more details, find Main in Motion on Facebook or log onto maininmotion.com.
This year’s Main in Motion will not only be bigger, but much improved Morrow said, with each week having a theme, expanded areas for kids and teens and more events for the whole family, including the Artists’ Corner, sponsored by DMEA, at the corner of Main Street and Uncompahgre Ave.
Plans are still be formulated for each week’s theme, but one Thursday will be “Pet Week,” sponsored by Murdoch’s Ranch and Home Supply, which will have pet-centered activities and contests.
In addition to musicians on every block, for the first time the event will also have a main stage with a weekly headliner, Morrow said.
Even though its funding has been iffy this past year, the grant from DDA to pay for closing the streets is essential, Morrow said.
“It’s much safer for everybody,” she said. “Parents can enjoy themselves as well, and can have a good time and not worry about traffic.”