TVA Presents: Norm Brodsky - Author, Entrepreneur, & Inc. Magazine Columnist
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there's a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it "the knack" and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his book Small Giants). In both the column and their book, they tell stories about real companies facing real challenges, and tell listeners how to apply "the knack" to their own businesses.
Brodsky offers essential advice such as:
· Follow the numbers - that's the best way to spot problems before they become life threatening
· Keep focusing on your real goal--it's amazingly easy to get sidetracked by secondary concerns
· Don't get so close to the problem that you lose all perspective
Are street smarts and business acumen within any entrepreneur's reach?
Come hear Brodsky answer this question and share how small-business people deal with all kinds of tricky situations.